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Hanson's Music Is Worth Waiting In Line For

It doesn't take much to get Isaac Hanson going these days. Nor does it take long to realize that he's dead serious about his band's sudden departure from Def Jam, the subsequent founding of their own label, and their determination to spread the word that the music industry let them — and a lot of others — down.

Yes, it's been busy in the Hanson camp lately. At some point between "MMMBop" and "Penny & Me," Isaac and his younger brothers Taylor and Zac left Def Jam to form the 3CG (3 Car Garage) Records label. Hanson then decided to make people aware of the alarming deterioration of the music industry through their new documentary, Strong Enough To Break.

Isaac says the doc deals with the difficulties Hanson had while working for a record company that neither understood, nor embraced, the direction the band were going in.

"We had to eventually say, 'Look guys, we've been attempting to work with you for over a year-and-a-half, writing songs. We've given you twice as many songs at this point as we have for any other record, and all the other records have sold millions of copies. We feel like this is not going the way it should. We're going to finish the record and then we'll see where we are from there.'"

But what ended up as a severed relationship with a record company led to the creation of the documentary, which the band screen and discuss at American colleges.

"The importance of the film is not to say, 'Oh, well, look at Hanson. Oh, boo-hoo, look how hard it is to make a record,'" says Isaac. "No, that's not the point. The point is that we feel like there's some elements in the major labels these days that are missing, that we all need to recognize and that we all should try to fix.

"What we're trying to say is, 'Look, guys. Let's find the right people to do the right jobs because, when we do that, the industry is successful.'"

Hanson's decision to form 3CG, which raised quite a few eyebrows at the time, turned out to be a lucrative one. Their 2004 Underneath album, 3CG's first release, reached #1 on Billboard's Independent Album Chart — making it one of the most profitable indie albums ever. The band followed it up with The Best Of Hanson Live And Electric last month.

Despite these successes, Isaac still worries that the band's outspokenness about the major labels will give some executives the wrong idea.

"I don't want to be Prince writing 'Slave' on my face. That's not the point. And if any record company hears this and says, 'Oh, Hanson, they're out to just badmouth major labels,' they could not be more wrong. I want the majors to be successful in the same way that I want indies to be successful. I want fans to feel passion about their music. And I believe that by putting the right people in the right jobs, we will all win. I don't want people to misunderstand that. I want people to understand that our goal is success on all scales."

That may be difficult for the suits to grasp, but Hanson haven't lost many fans with their crossover to rock-friendly indie territory. ChartAttack's interview took place 90 minutes before the band were scheduled to play a sold-out Toronto show at Kool Haus. Fans, admittedly mostly girls, lined up around the block — and a few diehards reportedly pitched tents overnight. But it's a good thing that Isaac didn't know that.

"I believe that the passion and involvement that the fans feel for the music is important because I think it fuels a healthy industry," he says. "It frustrates me when people walk up and say, 'Man, I've never seen so many people waiting in a line before the show to get a good spot. I've never seen lines this long.'

"It makes me sad because I want there to be more long lines. I believe music is worth waiting in long lines for, and I hope that more people feel that way."

by Angela Kozak

Спасибочки! Я их лублу! (догадайся - статьи или братьев =)))

я знаю, знаю... *тянет руку*

Хорошо, что с места не кричишь =) Хватит и того, что я кричу =)))